PlainsCapital Bank Promotes Seth Schulz to Lubbock Market President and Mark Rosenberg to Executive Vice President

DALLAS (Jan. 3, 2025) – PlainsCapital Bank has promoted Commercial Lending Manager Seth Schulz to Lubbock Market President, succeeding David Quintanilla whose promotion to West Texas Region Chairman was announced in December 2024 and became effective on Jan. 1. In addition, West Texas Real Estate Lending Manager Mark Rosenberg has been promoted to Executive Vice President.

“I am extremely proud to congratulate Seth and Mark on their well-deserved promotions,” Quintanilla said. “Both have been important leaders in the Lubbock market for many years, and we are fortunate to have such accomplished professionals serving our West Texas customers and communities.”

Schulz joined PlainsCapital as a Credit Analyst in 2010 and served as a loan officer in correspondent banking and commercial lending prior to being named Commercial Lending Manager in 2020. He earned a bachelor’s degree in finance from Texas Tech University and is a graduate of the Texas Tech University School of Banking, as well as the Southwestern Graduate School of Banking at Southern Methodist University. Schulz has been deeply involved in supporting the Lubbock Area United Way for over a decade, most recently as Chair of the organization’s Corporate Division and on the Campaign Cabinet. He also serves as a member of the Cooper Hoopsters Board of Directors and the Lubbock-Cooper Ambassador Program.

“I am grateful for the opportunity to serve as Lubbock Market President, and I look forward to continuing PlainsCapital’s mission to provide the highest level of service for our customers as we support our community,” Schulz said.

Rosenberg joined PlainsCapital in 2016 as Vice President, Commercial Lending and was promoted to Senior Vice President, West Texas Real Estate Lending Manager in 2023. He earned a bachelor’s degree from the University of Texas at Dallas and is a graduate of the Texas Tech University School of Banking. Rosenberg has strong ties to the Lubbock community where he volunteers with local non-profits and organizations that support education. He has also served as a loan executive for the Lubbock Area United Way.

“It is an honor to be promoted to Executive Vice President, and I am proud to be a member of an organization that is focused on building relationships and helping our community grow and thrive,” Rosenberg said.

About PlainsCapital Bank
PlainsCapital Bank, the eighth-largest Texas-headquartered bank by deposit market share, operates 55 Texas branches and has approximately 1,040 employees providing highly personalized relationship banking through a single point of contact. Offering commercial lending, treasury management, small business banking, private banking, and trust and wealth management services, PlainsCapital Bank empowers responsive, local decision making in each of its major markets: Austin, Corpus Christi, Dallas, Fort Worth, Houston, Lubbock, the Rio Grande Valley, and San Antonio. PlainsCapital Bank is a wholly owned subsidiary of Hilltop Holdings (NYSE:HTH). Member FDIC. Find more information at PlainsCapital.com.