08/07/2025
PlainsCapital Bank Welcomes Kameron Richards as Senior Vice President, Wealth Management Market Manager for Lubbock Region
08/19/2025
DALLAS (August 19, 2025) – PlainsCapital Bank is pleased to announce that Kameron Richards, Esq. has joined The Private Bank at PlainsCapital as Senior Vice President, Wealth Management Market Manager for the Lubbock Region. He will be based at the Bank’s 50th and University location in Lubbock.
In this role, Richards will lead The Private Bank’s wealth management strategy in Lubbock. He will oversee a team that delivers personalized trust, investment, and estate planning services to individuals, families, and organizations. His responsibilities include driving business growth, encouraging collaboration across departments, and upholding the highest standards of client service and fiduciary oversight.
“Kameron brings a unique blend of legal expertise and wealth management experience that will be a tremendous asset to our clients and our team,” said Tom Neville, Head of Private Banking and Wealth Management at PlainsCapital Bank. “His thoughtful approach to estate and tax planning, along with his strong understanding of fiduciary risk, aligns perfectly with our commitment to tailored, high-touch service.”
Richards joins PlainsCapital from Herring Bank, where he most recently served as Senior Trust Officer. During his five-year tenure there, he held several leadership roles, including Vice President of Corporate Trust, and specialized in corporate trust and wealth management. Prior to that, he practiced as a tax and estate planning attorney at Neil Deininger & Company.
Richards earned a Bachelor of Business Administration, magna cum laude, from Texas Tech University’s Rawls College of Business. He received his Juris Doctor, cum laude, from the University of Arkansas School of Law in 2019. While in law school, he received the Craig Sterne Memorial Award for academic excellence in estate planning and taxation, as well as the Pro Bono Silver Award for his commitment to volunteer legal service.
About PlainsCapital Bank
PlainsCapital Bank, the eighth-largest Texas-headquartered bank by deposit market share, operates 55 Texas branches and has approximately 1,040 employees providing highly personalized relationship banking through a single point of contact. Offering commercial lending, treasury management, small business banking, private banking, and trust and wealth management services, PlainsCapital Bank empowers responsive, local decision making in each of its major markets: Austin, Corpus Christi, Dallas, Fort Worth, Houston, Lubbock, the Rio Grande Valley, and San Antonio. PlainsCapital Bank is a wholly owned subsidiary of Hilltop Holdings (NYSE: HTH). Member FDIC. Find more information at PlainsCapital.com.